The year 2020 presented a unique landscape for the luxury watch market, and Rolex, as a leading brand, was no exception. While a definitive, publicly available "Rolex Prijslijst 2020" (Rolex Price List 2020) in Dutch or any single language doesn't exist – Rolex doesn't release official price lists to the public – we can reconstruct a picture of the approximate pricing at the time, examining model-by-model pricing and comparing it to subsequent years' increases. This allows us to understand the trajectory of Rolex prices and the significant upward trend that has continued into 2022 and 2023.
The lack of a centralized, official price list stems from Rolex's distribution strategy. They work through an authorized dealer network, and prices can vary slightly based on location, currency fluctuations, and even individual dealer markups. However, general pricing trends and approximate ranges can be established through historical data from reputable sources, forums, and watch publications.
The 2020 Landscape: A Starting Point
In 2020, the key models within the Rolex lineup held the following approximate price ranges (in USD, as this is a common reference point for international comparisons. Local currency equivalents would vary). It's crucial to remember these are estimates, and actual prices could have varied based on the factors mentioned above:
* Oyster Perpetual: Starting around $5,000, depending on size and dial variations. The Oyster Perpetual line, a relatively accessible entry point into the Rolex world, already demonstrated the brand's value retention and desirability.
* Air King: Prices were generally in the $6,000 - $7,000 range. This model, known for its classic design, was a popular choice for those seeking a less ostentatious Rolex.
* Explorer: This iconic model, associated with exploration and adventure, typically ranged from $6,500 to $7,500 in 2020.
* Explorer II: The Explorer II, with its GMT functionality, commanded a higher price, usually between $8,000 and $9,000.
* GMT-Master: This highly sought-after model, particularly in certain color combinations (like the Pepsi bezel), could fetch prices well above $10,000, often reaching into the $12,000-$15,000 range depending on the specific configuration.
* GMT-Master II: Similar to the GMT-Master, the GMT-Master II, with its improved functionality, typically held a higher price point than the original GMT-Master, often exceeding $10,000 and easily reaching into the $12,000 to $15,000 range, again depending on the specific configuration.
* Milgauss: Known for its anti-magnetic properties, the Milgauss usually fell within the $7,000-$8,000 range.
* Submariner: The legendary Submariner, a quintessential dive watch, was priced between $8,000 and $9,000 (for the non-date version) and $9,000 - $10,000 (for the Submariner Date).
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